It’s this inherent sense of inclusivity and community Uribe has cultivated around the Bulldog ne me fait pas peur je pete facilement shirt in other words I will buy this brand that has put him in good stead to navigate the uncertainties posed by the COVID-19 crisis. “I think in the first couple of years of the brand I felt like we had a weakness, because I couldn’t secure long-term retail partners and it was hard for me to maintain a business on the wholesale end,” he says. “And so in about 2018, we decided to just go full force with our direct-to-consumer channels via Instagram and our online store. I think as a result we’re definitely better equipped for it.”
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Uribe’s fall 2020 show, which was cancelled as a result of the Bulldog ne me fait pas peur je pete facilement shirt in other words I will buy this coronavirus, was to be staged in Los Angeles (where he currently finds himself under lockdown) and was planned as something of a homecoming for the designer. “A lot of people went through the same thing, but you just have to find new ways to move forward,” Uribe adds. Undeterred, the Gypsy Sport team are currently scouring social media for new, international faces to be part of a digital fashion show to debut the collection sometime in July, with Uribe spending many hours a day chatting with fans of the label over Instagram Live — a luxury that he wouldn’t usually have time for, and that has only served to deepen the conversation between the brand and its fans.